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BMW pushes its musical marketing strategy with the all new purely electric BMW iX1 reveal at Tomorrowland with DJ Steve Aoki.

31 Jul 2022 | International News : Germany


BMW has taken advantage of the return of Tomorrowland, one of the world's most popular electronic music festivals to push its international expansion of its music strategy. The German carmaker views music as one of the most important pillars of the global marketing mix at BMW.  

It has even collaborated with DJ Steve Aoki to come up with a BMW iX1 X Steve Aoki edition as a debut for the all new BMW iX1. This particular car carries with it the wishes and aspirations of Tomorrowland's visitors. A dedicated website was also set up for this purpose where a positive message or thought about the future can be shared with the world.

Steve Aoki, the co-creator of the fancy car wrap for the BMW iX1 is a two time Grammy nominated Music Producer, Artist, Fashion Designer and Entrepreneur.

If you happen to be in Belgium where Tomorrowland is held and are a fan of both BMW and Steve Aoki, be sure to visit the festival to discover the all new BMW iX1 which will be on display. It will be open to all visitors for the three weekends of the festival.

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bmw  bmw ix1  tomorrowland  electric