Citroen opens new and exclusive DS showcase

Citroen's DS line is inspired by the finest in French-style luxury. To express its character, the DS line needed an emblematic showcase in the city that saw the birth of the legendary DS. The result is the DS World Paris. Behind a listed Art Deco facade lie three 'levels of experience' highlighting DS models, talent and heritage.

With the DS line showcase - the only venue of its kind in Europe - the brand has yet another asset for attracting the public. It is also a point of sale, aimed at winning over new customers by bringing them exclusive and personalised services and by showing them the most beautiful vehicles in the line, including the Citroen DS3 DS World Paris, a limited edition model produced in just 15 units.

A true international flagship, the DS World Paris is the second DS-dedicated venue, joining the DS World in Shanghai that opened in March 2013.

The DS World Paris is a place for inspiration, where visitors can find out all about the design of the DS line, a subtle blend of avant-garde and heritage that has risen to prominence around the world since its creation. From the legendary 1955 DS to recent models and radical concept cars, the DS World Paris brings the past and the future together.

Fronted by a listed Art Deco facade, the DS World Paris is home to a 600 square-metre space bearing the colours of the DS line - black, champagne and carmine - and designed according to the cues and values of high-end boutiques, with an emphasis on elegance, charm and purity.