Motul's future: How a leading engine oil maker is adapting to the new automotive world
31 Jan 2023|3,922 views
As the exponential acceleration of mass electrification appears to throw the combustion engine's future up in the air, pressure is constantly mounting on the car industry: To chart a path less harmful to the environment.
In other words, tectonic shifts are in motion.
Without losing sight of what is immediately crucial, Motul is ready for changes in the auto industry To these fresh demands, companies lacking experience and expertise may certainly not have the agility - or sheer power - to respond effectively and stay atop of the field.
But Motul, one of the world's leading lubricant and engine-oil makers, has witnessed far more changes than its contemporaries in an impressively-extensive history thus far. More importantly, it has powered through each one of them to emerge stronger than before.
Now, at the dawn of a greener age in 2023, the company stands steady and poised to answer the industry's call.
Firmly positioned where it matters in the industry
When the lights flickered back to life at the booths of the 2023 Singapore Motor Show, the French firm seized the chance to start its year off with a bang. As the event's official lubricant sponsor, it also joined in on the car launches with a launch of its own: A new engine oil for those seeking extra performance from their daily drivers, called the 8100 Power, sitting right below its flagship 300V product.
"Many, many reasons", CEO of Motul APAC, Lionel Dantiacq, tells us earnestly, when we ask why it was important for the company to be the event's official lubricant sponsor.
First and foremost, "it's a symbol of recognition and belonging to his family of automotive in Singapore," he continues. "[This is] the minimum to show that we are in that family, and we are proud and honoured to be here."
Motul has had its regional headquarters in Singapore for more than 20 years now, establishing itself alongside our local car distributors and the carmakers they represent in the process. Regardless of industry, the same principle applies: A company is most competitive and advantaged when it is aligned with the playmakers, and intimately understand what they want.
"To be close to the ones who are leading the way in transforming - the OEM makers - [is] important," Dantiacq shares. It's not just in the R&D labs that the partnerships count, but on the ground, too - and on the retail side to enhance the overall consumer experience.
After all, the final portion is arguably where it has always mattered most to the company.
Beyond the presence of local industry giants, the Motor Show is also a good place to get up close with the most important party: The customer It is Friday morning of the Motor Show weekend when we speak to Dantiacq, and he tells us the team is looking forward to meeting its Singaporean customers again after a "disappointing" period of pandemic-forced hiatus. "Direct contact with the consumers… this is what we are here for," he asserts.
The 21st century customer, as a resident of the age of the Internet, is more value-conscious and discerning than ever. With information accessible so easily and quickly, research almost always precedes any product purchase. Specifically, Dantiacq notes that the Singaporean driver is particularly stringent - in a positive way - in their demand for quality products.
"There's no way to prevent the Singaporean consumer… to go higher in [their] demand for understanding what the brand can provide to them." This in turn motivates "a brand to raise its levels" - and to that, Motul has always been more than happy to embrace the challenge."
An intensifying push to better service customers
To come back to its Motor Show launch, for example, the new 8100 Power was unmistakably birthed from Motul's acute awareness of what its customers needed.
Privately developed by Motul, the product sits right below its flagship 300V - probably most renowned and revered among the Sepang-frequenting crowd. Likewise, it relies on the company's proprietary, fully-synthetic Ester technology, to provide users with smoother drives and coax better performance out of their machines.
Unlike the track-focused flagship oil, however, this is aimed squarely at everyday use. It thus meets stringent API SP standards even as it attempts to fill a thus-far unmet void for consumers demanding more out of their daily drivers.
The focus on the customer has also led to Motul intensifying its investments within the Asia Pacific region in recent years to bring the company's operations as close as possible to all its customers.
In the mere span of five years between 2017 and 2020, three Asian subsidiaries were established - in Indonesia first, then Japan, and then Thailand. Again, these are moves made by a company seeking continued growth - not one slowing down.
While better affordability (and hence wider appeal) is certainly one of the key goals of these developments, it goes beyond just price. "The main motivation is a service to customer in terms of time-to-market and overall availability for our value chain. In parallel, if thanks to this proximity, we can avoid some logistic costs, we can avoid some warehousing, working capital requirements... we'd be happy with that."
Focusing on what's also significant at present: Hybrids and e-fuels among EVs
A customer-focused strategy nonetheless only occupies one part of the equation when talking about moving forward into a greener automotive world.
To answer the question of what is on the decks concretely for Motul, the company has come up with its own end-decade plan (called 'Re-generation Plan 2030') built atop of the values of innovation and sustainability - even as profitability remains a priority.
Massive investments are being planned now for rapid growth in adjacent products. Fluids for thermal management (what Motul has coined the fluids of tomorrow), for instance, are crucial in EV batteries, and represent a potential area of great development for the company.
Hybrids still have value to certain territories, and require specific oil formulations for their engines Still, the years in between now and 2030 will also be crucial. Filling in that often-understated gap between tomorrow (EVs) and today (ICE cars) is a part of the market that's arguably scaling new heights everyday: Petrol-electric drivetrains.
"Hybrids, in my personal opinion, are still a very interesting, good option for our car-use - in Southeast Asia mainly, [but] in Northeast Asia as well," Dantiacq opines. (He points out that many carmakers - including the world's largest brands, and recently, even Indian manufacturers - are still invested, and investing in the technology.)
Motul's heavy involvement in motorsports puts it in a good spot to develop new technologies like e-fuels "Not one solution will be the only one," he continues. "That's what we think... And we are happy to accompany some automakers on these developments." In tandem, a significant revamping of Motul's range of engine oils for hybrids (specifically designed to fit the multiple starts/stops of their engines) is set to be unveiled in the coming months.
In case you're curious, e-fuels are also on Motul's radar. Dantiacq admits that "it's not a walk in the park and it's not easy; the technical requirements are extremely demanding", but that Motul has thus far amassed an encouraging pool of technological know-how in the domain, with more to be revealed along the way.
Still, the same principle remains: Motul is working hand in hand with OEMs upstream on the R&D - both in Japan and Europe - and remains committed to bringing these developments to the customer.
170 years, and many more to come
By now, the dual-layered approach that defines what Motul does should be clear. While keeping closely in line with the playmakers, never lose sight of what's important to the consumers on the ground.
In 2023, the company will celebrate a momentous milestone: The firm has already been in the industry for an incredible 170 years.
It's not just its product range that is being reshaped as it looks forward, but other parts of its business, too, as it mines the treasures of digitalisation.
In the pipeline are an intensifying and intentional push into e-commerce, and a "new way to communicate" to better engage consumers. Simultaneously, it isn't giving up on brick-and-mortar, with an ambitious plan to roll out exciting new Motul-branded retail stores over the next few years.
Dantiacq believes that the 170th anniversary is a fantastic opportunity for Motul to show how it is embracing the new automotive world To return to its extensive history, 170 years is a long time - longer than most of our legacy carmakers have been around, if one were to put things into context. To Dantiacq, the anniversary is "a fantastic opportunity" for Motul to show that it is more than ready for the new automotive world.
In fact, "automotive world" as a term doesn't accurately frame Motul's perspective on the future. As an innovative energy-provider for the coming years, Dantiacq wants consumers to recognise that the century-transcending company is much more than just engine oil; it's a "partner of the mobility of tomorrow".
Here are some other stories that may interest you:
How to pick the right engine oil for your driving style
Motul celebrates 165 years of automotive excellence
The dawn of a greener era: Motul holds steady, while readying itself for change
In other words, tectonic shifts are in motion.


But Motul, one of the world's leading lubricant and engine-oil makers, has witnessed far more changes than its contemporaries in an impressively-extensive history thus far. More importantly, it has powered through each one of them to emerge stronger than before.
Now, at the dawn of a greener age in 2023, the company stands steady and poised to answer the industry's call.
Firmly positioned where it matters in the industry
When the lights flickered back to life at the booths of the 2023 Singapore Motor Show, the French firm seized the chance to start its year off with a bang. As the event's official lubricant sponsor, it also joined in on the car launches with a launch of its own: A new engine oil for those seeking extra performance from their daily drivers, called the 8100 Power, sitting right below its flagship 300V product.
"Many, many reasons", CEO of Motul APAC, Lionel Dantiacq, tells us earnestly, when we ask why it was important for the company to be the event's official lubricant sponsor.
First and foremost, "it's a symbol of recognition and belonging to his family of automotive in Singapore," he continues. "[This is] the minimum to show that we are in that family, and we are proud and honoured to be here."
Motul has had its regional headquarters in Singapore for more than 20 years now, establishing itself alongside our local car distributors and the carmakers they represent in the process. Regardless of industry, the same principle applies: A company is most competitive and advantaged when it is aligned with the playmakers, and intimately understand what they want.
"To be close to the ones who are leading the way in transforming - the OEM makers - [is] important," Dantiacq shares. It's not just in the R&D labs that the partnerships count, but on the ground, too - and on the retail side to enhance the overall consumer experience.
After all, the final portion is arguably where it has always mattered most to the company.


The 21st century customer, as a resident of the age of the Internet, is more value-conscious and discerning than ever. With information accessible so easily and quickly, research almost always precedes any product purchase. Specifically, Dantiacq notes that the Singaporean driver is particularly stringent - in a positive way - in their demand for quality products.
"There's no way to prevent the Singaporean consumer… to go higher in [their] demand for understanding what the brand can provide to them." This in turn motivates "a brand to raise its levels" - and to that, Motul has always been more than happy to embrace the challenge."
An intensifying push to better service customers
To come back to its Motor Show launch, for example, the new 8100 Power was unmistakably birthed from Motul's acute awareness of what its customers needed.
Privately developed by Motul, the product sits right below its flagship 300V - probably most renowned and revered among the Sepang-frequenting crowd. Likewise, it relies on the company's proprietary, fully-synthetic Ester technology, to provide users with smoother drives and coax better performance out of their machines.
Unlike the track-focused flagship oil, however, this is aimed squarely at everyday use. It thus meets stringent API SP standards even as it attempts to fill a thus-far unmet void for consumers demanding more out of their daily drivers.
The focus on the customer has also led to Motul intensifying its investments within the Asia Pacific region in recent years to bring the company's operations as close as possible to all its customers.
In the mere span of five years between 2017 and 2020, three Asian subsidiaries were established - in Indonesia first, then Japan, and then Thailand. Again, these are moves made by a company seeking continued growth - not one slowing down.
While better affordability (and hence wider appeal) is certainly one of the key goals of these developments, it goes beyond just price. "The main motivation is a service to customer in terms of time-to-market and overall availability for our value chain. In parallel, if thanks to this proximity, we can avoid some logistic costs, we can avoid some warehousing, working capital requirements... we'd be happy with that."
Focusing on what's also significant at present: Hybrids and e-fuels among EVs
A customer-focused strategy nonetheless only occupies one part of the equation when talking about moving forward into a greener automotive world.
To answer the question of what is on the decks concretely for Motul, the company has come up with its own end-decade plan (called 'Re-generation Plan 2030') built atop of the values of innovation and sustainability - even as profitability remains a priority.
Massive investments are being planned now for rapid growth in adjacent products. Fluids for thermal management (what Motul has coined the fluids of tomorrow), for instance, are crucial in EV batteries, and represent a potential area of great development for the company.


"Hybrids, in my personal opinion, are still a very interesting, good option for our car-use - in Southeast Asia mainly, [but] in Northeast Asia as well," Dantiacq opines. (He points out that many carmakers - including the world's largest brands, and recently, even Indian manufacturers - are still invested, and investing in the technology.)


In case you're curious, e-fuels are also on Motul's radar. Dantiacq admits that "it's not a walk in the park and it's not easy; the technical requirements are extremely demanding", but that Motul has thus far amassed an encouraging pool of technological know-how in the domain, with more to be revealed along the way.
Still, the same principle remains: Motul is working hand in hand with OEMs upstream on the R&D - both in Japan and Europe - and remains committed to bringing these developments to the customer.
170 years, and many more to come
By now, the dual-layered approach that defines what Motul does should be clear. While keeping closely in line with the playmakers, never lose sight of what's important to the consumers on the ground.
In 2023, the company will celebrate a momentous milestone: The firm has already been in the industry for an incredible 170 years.
It's not just its product range that is being reshaped as it looks forward, but other parts of its business, too, as it mines the treasures of digitalisation.
In the pipeline are an intensifying and intentional push into e-commerce, and a "new way to communicate" to better engage consumers. Simultaneously, it isn't giving up on brick-and-mortar, with an ambitious plan to roll out exciting new Motul-branded retail stores over the next few years.


In fact, "automotive world" as a term doesn't accurately frame Motul's perspective on the future. As an innovative energy-provider for the coming years, Dantiacq wants consumers to recognise that the century-transcending company is much more than just engine oil; it's a "partner of the mobility of tomorrow".
Here are some other stories that may interest you:
How to pick the right engine oil for your driving style
Motul celebrates 165 years of automotive excellence
The dawn of a greener era: Motul holds steady, while readying itself for change
As the exponential acceleration of mass electrification appears to throw the combustion engine's future up in the air, pressure is constantly mounting on the car industry: To chart a path less harmful to the environment.
In other words, tectonic shifts are in motion.
Without losing sight of what is immediately crucial, Motul is ready for changes in the auto industry To these fresh demands, companies lacking experience and expertise may certainly not have the agility - or sheer power - to respond effectively and stay atop of the field.
But Motul, one of the world's leading lubricant and engine-oil makers, has witnessed far more changes than its contemporaries in an impressively-extensive history thus far. More importantly, it has powered through each one of them to emerge stronger than before.
Now, at the dawn of a greener age in 2023, the company stands steady and poised to answer the industry's call.
Firmly positioned where it matters in the industry
When the lights flickered back to life at the booths of the 2023 Singapore Motor Show, the French firm seized the chance to start its year off with a bang. As the event's official lubricant sponsor, it also joined in on the car launches with a launch of its own: A new engine oil for those seeking extra performance from their daily drivers, called the 8100 Power, sitting right below its flagship 300V product.
"Many, many reasons", CEO of Motul APAC, Lionel Dantiacq, tells us earnestly, when we ask why it was important for the company to be the event's official lubricant sponsor.
First and foremost, "it's a symbol of recognition and belonging to his family of automotive in Singapore," he continues. "[This is] the minimum to show that we are in that family, and we are proud and honoured to be here."
Motul has had its regional headquarters in Singapore for more than 20 years now, establishing itself alongside our local car distributors and the carmakers they represent in the process. Regardless of industry, the same principle applies: A company is most competitive and advantaged when it is aligned with the playmakers, and intimately understand what they want.
"To be close to the ones who are leading the way in transforming - the OEM makers - [is] important," Dantiacq shares. It's not just in the R&D labs that the partnerships count, but on the ground, too - and on the retail side to enhance the overall consumer experience.
After all, the final portion is arguably where it has always mattered most to the company.
Beyond the presence of local industry giants, the Motor Show is also a good place to get up close with the most important party: The customer It is Friday morning of the Motor Show weekend when we speak to Dantiacq, and he tells us the team is looking forward to meeting its Singaporean customers again after a "disappointing" period of pandemic-forced hiatus. "Direct contact with the consumers… this is what we are here for," he asserts.
The 21st century customer, as a resident of the age of the Internet, is more value-conscious and discerning than ever. With information accessible so easily and quickly, research almost always precedes any product purchase. Specifically, Dantiacq notes that the Singaporean driver is particularly stringent - in a positive way - in their demand for quality products.
"There's no way to prevent the Singaporean consumer… to go higher in [their] demand for understanding what the brand can provide to them." This in turn motivates "a brand to raise its levels" - and to that, Motul has always been more than happy to embrace the challenge."
An intensifying push to better service customers
To come back to its Motor Show launch, for example, the new 8100 Power was unmistakably birthed from Motul's acute awareness of what its customers needed.
Privately developed by Motul, the product sits right below its flagship 300V - probably most renowned and revered among the Sepang-frequenting crowd. Likewise, it relies on the company's proprietary, fully-synthetic Ester technology, to provide users with smoother drives and coax better performance out of their machines.
Unlike the track-focused flagship oil, however, this is aimed squarely at everyday use. It thus meets stringent API SP standards even as it attempts to fill a thus-far unmet void for consumers demanding more out of their daily drivers.
The focus on the customer has also led to Motul intensifying its investments within the Asia Pacific region in recent years to bring the company's operations as close as possible to all its customers.
In the mere span of five years between 2017 and 2020, three Asian subsidiaries were established - in Indonesia first, then Japan, and then Thailand. Again, these are moves made by a company seeking continued growth - not one slowing down.
While better affordability (and hence wider appeal) is certainly one of the key goals of these developments, it goes beyond just price. "The main motivation is a service to customer in terms of time-to-market and overall availability for our value chain. In parallel, if thanks to this proximity, we can avoid some logistic costs, we can avoid some warehousing, working capital requirements... we'd be happy with that."
Focusing on what's also significant at present: Hybrids and e-fuels among EVs
A customer-focused strategy nonetheless only occupies one part of the equation when talking about moving forward into a greener automotive world.
To answer the question of what is on the decks concretely for Motul, the company has come up with its own end-decade plan (called 'Re-generation Plan 2030') built atop of the values of innovation and sustainability - even as profitability remains a priority.
Massive investments are being planned now for rapid growth in adjacent products. Fluids for thermal management (what Motul has coined the fluids of tomorrow), for instance, are crucial in EV batteries, and represent a potential area of great development for the company.
Hybrids still have value to certain territories, and require specific oil formulations for their engines Still, the years in between now and 2030 will also be crucial. Filling in that often-understated gap between tomorrow (EVs) and today (ICE cars) is a part of the market that's arguably scaling new heights everyday: Petrol-electric drivetrains.
"Hybrids, in my personal opinion, are still a very interesting, good option for our car-use - in Southeast Asia mainly, [but] in Northeast Asia as well," Dantiacq opines. (He points out that many carmakers - including the world's largest brands, and recently, even Indian manufacturers - are still invested, and investing in the technology.)
Motul's heavy involvement in motorsports puts it in a good spot to develop new technologies like e-fuels "Not one solution will be the only one," he continues. "That's what we think... And we are happy to accompany some automakers on these developments." In tandem, a significant revamping of Motul's range of engine oils for hybrids (specifically designed to fit the multiple starts/stops of their engines) is set to be unveiled in the coming months.
In case you're curious, e-fuels are also on Motul's radar. Dantiacq admits that "it's not a walk in the park and it's not easy; the technical requirements are extremely demanding", but that Motul has thus far amassed an encouraging pool of technological know-how in the domain, with more to be revealed along the way.
Still, the same principle remains: Motul is working hand in hand with OEMs upstream on the R&D - both in Japan and Europe - and remains committed to bringing these developments to the customer.
170 years, and many more to come
By now, the dual-layered approach that defines what Motul does should be clear. While keeping closely in line with the playmakers, never lose sight of what's important to the consumers on the ground.
In 2023, the company will celebrate a momentous milestone: The firm has already been in the industry for an incredible 170 years.
It's not just its product range that is being reshaped as it looks forward, but other parts of its business, too, as it mines the treasures of digitalisation.
In the pipeline are an intensifying and intentional push into e-commerce, and a "new way to communicate" to better engage consumers. Simultaneously, it isn't giving up on brick-and-mortar, with an ambitious plan to roll out exciting new Motul-branded retail stores over the next few years.
Dantiacq believes that the 170th anniversary is a fantastic opportunity for Motul to show how it is embracing the new automotive world To return to its extensive history, 170 years is a long time - longer than most of our legacy carmakers have been around, if one were to put things into context. To Dantiacq, the anniversary is "a fantastic opportunity" for Motul to show that it is more than ready for the new automotive world.
In fact, "automotive world" as a term doesn't accurately frame Motul's perspective on the future. As an innovative energy-provider for the coming years, Dantiacq wants consumers to recognise that the century-transcending company is much more than just engine oil; it's a "partner of the mobility of tomorrow".
Here are some other stories that may interest you:
How to pick the right engine oil for your driving style
Motul celebrates 165 years of automotive excellence
The dawn of a greener era: Motul holds steady, while readying itself for change
In other words, tectonic shifts are in motion.


But Motul, one of the world's leading lubricant and engine-oil makers, has witnessed far more changes than its contemporaries in an impressively-extensive history thus far. More importantly, it has powered through each one of them to emerge stronger than before.
Now, at the dawn of a greener age in 2023, the company stands steady and poised to answer the industry's call.
Firmly positioned where it matters in the industry
When the lights flickered back to life at the booths of the 2023 Singapore Motor Show, the French firm seized the chance to start its year off with a bang. As the event's official lubricant sponsor, it also joined in on the car launches with a launch of its own: A new engine oil for those seeking extra performance from their daily drivers, called the 8100 Power, sitting right below its flagship 300V product.
"Many, many reasons", CEO of Motul APAC, Lionel Dantiacq, tells us earnestly, when we ask why it was important for the company to be the event's official lubricant sponsor.
First and foremost, "it's a symbol of recognition and belonging to his family of automotive in Singapore," he continues. "[This is] the minimum to show that we are in that family, and we are proud and honoured to be here."
Motul has had its regional headquarters in Singapore for more than 20 years now, establishing itself alongside our local car distributors and the carmakers they represent in the process. Regardless of industry, the same principle applies: A company is most competitive and advantaged when it is aligned with the playmakers, and intimately understand what they want.
"To be close to the ones who are leading the way in transforming - the OEM makers - [is] important," Dantiacq shares. It's not just in the R&D labs that the partnerships count, but on the ground, too - and on the retail side to enhance the overall consumer experience.
After all, the final portion is arguably where it has always mattered most to the company.


The 21st century customer, as a resident of the age of the Internet, is more value-conscious and discerning than ever. With information accessible so easily and quickly, research almost always precedes any product purchase. Specifically, Dantiacq notes that the Singaporean driver is particularly stringent - in a positive way - in their demand for quality products.
"There's no way to prevent the Singaporean consumer… to go higher in [their] demand for understanding what the brand can provide to them." This in turn motivates "a brand to raise its levels" - and to that, Motul has always been more than happy to embrace the challenge."
An intensifying push to better service customers
To come back to its Motor Show launch, for example, the new 8100 Power was unmistakably birthed from Motul's acute awareness of what its customers needed.
Privately developed by Motul, the product sits right below its flagship 300V - probably most renowned and revered among the Sepang-frequenting crowd. Likewise, it relies on the company's proprietary, fully-synthetic Ester technology, to provide users with smoother drives and coax better performance out of their machines.
Unlike the track-focused flagship oil, however, this is aimed squarely at everyday use. It thus meets stringent API SP standards even as it attempts to fill a thus-far unmet void for consumers demanding more out of their daily drivers.
The focus on the customer has also led to Motul intensifying its investments within the Asia Pacific region in recent years to bring the company's operations as close as possible to all its customers.
In the mere span of five years between 2017 and 2020, three Asian subsidiaries were established - in Indonesia first, then Japan, and then Thailand. Again, these are moves made by a company seeking continued growth - not one slowing down.
While better affordability (and hence wider appeal) is certainly one of the key goals of these developments, it goes beyond just price. "The main motivation is a service to customer in terms of time-to-market and overall availability for our value chain. In parallel, if thanks to this proximity, we can avoid some logistic costs, we can avoid some warehousing, working capital requirements... we'd be happy with that."
Focusing on what's also significant at present: Hybrids and e-fuels among EVs
A customer-focused strategy nonetheless only occupies one part of the equation when talking about moving forward into a greener automotive world.
To answer the question of what is on the decks concretely for Motul, the company has come up with its own end-decade plan (called 'Re-generation Plan 2030') built atop of the values of innovation and sustainability - even as profitability remains a priority.
Massive investments are being planned now for rapid growth in adjacent products. Fluids for thermal management (what Motul has coined the fluids of tomorrow), for instance, are crucial in EV batteries, and represent a potential area of great development for the company.


"Hybrids, in my personal opinion, are still a very interesting, good option for our car-use - in Southeast Asia mainly, [but] in Northeast Asia as well," Dantiacq opines. (He points out that many carmakers - including the world's largest brands, and recently, even Indian manufacturers - are still invested, and investing in the technology.)


In case you're curious, e-fuels are also on Motul's radar. Dantiacq admits that "it's not a walk in the park and it's not easy; the technical requirements are extremely demanding", but that Motul has thus far amassed an encouraging pool of technological know-how in the domain, with more to be revealed along the way.
Still, the same principle remains: Motul is working hand in hand with OEMs upstream on the R&D - both in Japan and Europe - and remains committed to bringing these developments to the customer.
170 years, and many more to come
By now, the dual-layered approach that defines what Motul does should be clear. While keeping closely in line with the playmakers, never lose sight of what's important to the consumers on the ground.
In 2023, the company will celebrate a momentous milestone: The firm has already been in the industry for an incredible 170 years.
It's not just its product range that is being reshaped as it looks forward, but other parts of its business, too, as it mines the treasures of digitalisation.
In the pipeline are an intensifying and intentional push into e-commerce, and a "new way to communicate" to better engage consumers. Simultaneously, it isn't giving up on brick-and-mortar, with an ambitious plan to roll out exciting new Motul-branded retail stores over the next few years.


In fact, "automotive world" as a term doesn't accurately frame Motul's perspective on the future. As an innovative energy-provider for the coming years, Dantiacq wants consumers to recognise that the century-transcending company is much more than just engine oil; it's a "partner of the mobility of tomorrow".
Here are some other stories that may interest you:
How to pick the right engine oil for your driving style
Motul celebrates 165 years of automotive excellence
The dawn of a greener era: Motul holds steady, while readying itself for change
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