100 Thieves names Lexus as its official luxury automotive partner

100 Thieves has officially named Lexus its luxury automotive partner. Lexus seeks to attract the next generation of Lexus buyers by connecting to 100 Thieves' ever-growing audience of gamers.

As the entitlement sponsor, the 100 Thieves Content House becomes the Lexus Content House. It will incorporate a full build-out of a Lexus Lounge within one of the most successful content houses in gaming.

Both brands venture to successfully bridge premium lifestyle and gaming through resonating content developed by 100 Thieves' very own YouTube and Twitch powerhouses, Valkyrae and Fuslie.