Alfa Romeo and Marshall Amplification come together for one-off MiTo
30 Jun 2014|4,105 views
Alfa Romeo has collaborated with legendary music brand Marshall Amplification, one of the most recognisable names in guitar amps for more than 50 years, to create a one-off Alfa MiTo By Marshall concept car.
The unique Alfa MiTo By Marshall draws inspiration from the look and feel of Marshall's iconic amplifier equipment and even features a powerful, custom-fitted Marshall JVM 50W amp head running two 12-inch 75W speakers installed in the boot space. The amplifier and speaker array is powered by a dedicated battery system.
Externally, the Alfa MiTo By Marshall features the iconic gold panel finish of Marshall's equipment on the grille, front and rear headlight surrounds, door mirror covers, door handles, side door trim and lower bumper trim.
Marshall badges on each rear pillar, Jim Marshall OBE's signature above the side indicators and a #LIVEFORMUSIC graphic - Marshall's strapline - on the rear windscreen, complete the car's visual identity.
Inside, the Marshall styling continues with Marshall tread plates on the door sills, Marshall's distinctive white piping around the dashboard's centre console and the iconic gold panel finish on the Alfa D.N.A. Selector surround, as well as switchgear for the air-conditioning and climate control.
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The British-built, all-valve 50W JVM205H installed in the Alfa MiTo By Marshall delivers a straightforward two channel preamp: clean/crunch and overdrive. The two independent channels both have three modes, each mode reconfiguring the gain structure of each channel, making six modes in total. This means the JVM205H is tonally very versatile.
Equipped with groundbreaking technology, the JVM205H features two studio quality digital reverbs (one per channel), with individual channel EQ, two master volumes, and Stompware foot switchable memory that will recall reverb, FX loop and master settings.
The Alfa MiTo By Marshall concept is based on the Alfa MiTo Distinctive MY14 version and powered by the punchy 1.6-litre JTDM-2 120bhp engine. Alfa Romeo touches include 18-inch alloy wheels, red brake calipers, aluminium sports pedals and chrome exhaust pipes. The Uconnect five-inch colour touchscreen infotainment system also features Bluetooth and voice recognition with USB and Aux-in inputs for listening to music on the move.
Alfa Romeo has collaborated with legendary music brand Marshall Amplification, one of the most recognisable names in guitar amps for more than 50 years, to create a one-off Alfa MiTo By Marshall concept car.
The unique Alfa MiTo By Marshall draws inspiration from the look and feel of Marshall's iconic amplifier equipment and even features a powerful, custom-fitted Marshall JVM 50W amp head running two 12-inch 75W speakers installed in the boot space. The amplifier and speaker array is powered by a dedicated battery system.
Externally, the Alfa MiTo By Marshall features the iconic gold panel finish of Marshall's equipment on the grille, front and rear headlight surrounds, door mirror covers, door handles, side door trim and lower bumper trim.
Marshall badges on each rear pillar, Jim Marshall OBE's signature above the side indicators and a #LIVEFORMUSIC graphic - Marshall's strapline - on the rear windscreen, complete the car's visual identity.
Inside, the Marshall styling continues with Marshall tread plates on the door sills, Marshall's distinctive white piping around the dashboard's centre console and the iconic gold panel finish on the Alfa D.N.A. Selector surround, as well as switchgear for the air-conditioning and climate control.
Both front and rear seats have been specially upholstered with the same materials used on Marshall's amplifiers, including grille cloth on the seat centres and white piping around the inner seat contours. Close-matching leather on the seat sides and backs echoes the full grain texture of Marshall's signature cabs. Marshall logos are also placed central to each front seat.
The British-built, all-valve 50W JVM205H installed in the Alfa MiTo By Marshall delivers a straightforward two channel preamp: clean/crunch and overdrive. The two independent channels both have three modes, each mode reconfiguring the gain structure of each channel, making six modes in total. This means the JVM205H is tonally very versatile.
Equipped with groundbreaking technology, the JVM205H features two studio quality digital reverbs (one per channel), with individual channel EQ, two master volumes, and Stompware foot switchable memory that will recall reverb, FX loop and master settings.
The Alfa MiTo By Marshall concept is based on the Alfa MiTo Distinctive MY14 version and powered by the punchy 1.6-litre JTDM-2 120bhp engine. Alfa Romeo touches include 18-inch alloy wheels, red brake calipers, aluminium sports pedals and chrome exhaust pipes. The Uconnect five-inch colour touchscreen infotainment system also features Bluetooth and voice recognition with USB and Aux-in inputs for listening to music on the move.
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