Alfa Romeo names Sara Errani as new brand ambassador

Alfa Romeo has further strengthened its presence in international tennis with the appointment of athlete Sara Errani as its new brand ambassador.

The automotive brand has also consolidated its current partnership with Jasmine Paolini, combining two dimensions of tennis: The grit and energy of the Tuscan champion alongside the experience and international stature of Sara Errani, uniting emerging talent and established excellence in line with the brand's DNA.

In her role as brand ambassador, Errani will feature in upcoming Alfa Romeo communication initiatives and represent the brand in Italy and abroad.