Alfa Romeo to celebrate 110 years of history

On 24 June 2020, Alfa Romeo will hit the new milestone of 110 total years of technological innovations, sporting successes and memorable creations on four wheels.

To recognise the 110^th year of Alfa Romeo, its design centre has designed a new logo. The new design keeps the classic 'Biscione' or heraldic serpent, while the '110' numbers are showcased in a perspective that projects the brand across the past, present and future. The artwork will be used in multiple communications, web applications and customer initiatives around the world, culminating in an anniversary celebration that will take place on 24 June 2020 at the Alfa Romeo museum in Arese, Italy.

Alfa Romeo has always been a linchpin of major events in the sports and automotive calendar and in its anniversary year Alfa Romeo will once again be supporting the Mille Miglia, having achieved a double on the podium and also winning the Sponsor Team Trophy in 2019. Surprises will also be in store at Goodwood, where, from 9 to 12 July 2020, Alfa Romeo will once again be present at the world-renowned Festival of Speed.