New logo commemorates Alfa Romeo’s 115th anniversary

On 24 June 2025, Alfa Romeo will celebrate exactly 115 years of existence. In light of this milestone, the brand has presented a celebratory logo.

Alfa Romeo's 115^th anniversary logo celebrates its heritage in a design that combines past, present, and future. The bold contrast between the deep black of the numerals and Alfa red is reminiscent of the brand's identity, while the presence of the Biscione and the graphic structure pay homage to the historic celebratory Alfa Romeo logos.

In addition, 2025 also sees celebrations of the debut at the 1955 Turin Motor Show of the Giulietta Berlina, which was followed in 1965 by the Giulia Sprint GTA that was presented at the Amsterdam Motor Show. In 1975, the 33 TT 12 won the World Championship for Makes. 10 years later, the Alfa 75 made its debut as the final mass-production Alfa Romeo model built on the Alfetta platform.