All new Oakley Scuderia Ferrari collection launched in Singapore
26 May 2014|8,470 views
Oakley and Ferrari have unveiled their collaborative eight-piece eyewear lineup in Singapore, featuring the highly anticipated Scuderia Ferrari Carbon Blade.
Inspired by the namesake racing team, these special editions are the first products created to celebrate the alliance between these two leaders of innovation.
With the partnership agreement, Oakley is the Official Licensee in eyewear, as well as the Official Supplier to Scuderia Ferrari.
The team's top racers, Fernando Alonso and Kimi Raikkonen, will come on board as International Ambassadors and carry the Oakley logo on their F1 helmets throughout 2014 as well as wear the Scuderia Ferrari Carbon Blade on and off the track.
"This launch comes just in time as we are just a few months away from the Singapore Grand Prix and local fans can now own a piece of Ferrari combined with Oakley technology from this collection," said Mr. Jacob Bojsen, Singapore General Manager, Luxottica (parent company of Oakley worldwide).
Each model carries colour highlights in Scuderia Ferrari red and is laser-etched with the Scuderia Ferrari emblem in the corner of the lens.
Two of the pieces in the Scuderia Ferrari collection are also presented in the Global fit and the Asian fit options for wearers to find the perfect fit.
Custom packaging and a custom case make each edition a collectible. The creative direction behind each carefully designed and crafted eyewear pieces reflects and embodies Oakley's slogan of Disruptive by Design.
The eight-piece Oakley Scuderia Ferrari collection starts from S$319 at Oakley Authorised Dealer Stores islandwide.
Oakley and Ferrari have unveiled their collaborative eight-piece eyewear lineup in Singapore, featuring the highly anticipated Scuderia Ferrari Carbon Blade.
Inspired by the namesake racing team, these special editions are the first products created to celebrate the alliance between these two leaders of innovation.
With the partnership agreement, Oakley is the Official Licensee in eyewear, as well as the Official Supplier to Scuderia Ferrari.
The team's top racers, Fernando Alonso and Kimi Raikkonen, will come on board as International Ambassadors and carry the Oakley logo on their F1 helmets throughout 2014 as well as wear the Scuderia Ferrari Carbon Blade on and off the track.
"This launch comes just in time as we are just a few months away from the Singapore Grand Prix and local fans can now own a piece of Ferrari combined with Oakley technology from this collection," said Mr. Jacob Bojsen, Singapore General Manager, Luxottica (parent company of Oakley worldwide).
Each model carries colour highlights in Scuderia Ferrari red and is laser-etched with the Scuderia Ferrari emblem in the corner of the lens.
Two of the pieces in the Scuderia Ferrari collection are also presented in the Global fit and the Asian fit options for wearers to find the perfect fit.
Custom packaging and a custom case make each edition a collectible. The creative direction behind each carefully designed and crafted eyewear pieces reflects and embodies Oakley's slogan of Disruptive by Design.
The eight-piece Oakley Scuderia Ferrari collection starts from S$319 at Oakley Authorised Dealer Stores islandwide.
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