AMG opens first stand alone showroom in Beijing
28 Apr 2012|3,536 views

The focus is placed exclusively on products and themes of the AMG high-performance brand. It is similar to Munich Automobiles in Singapore, the only dealership in the world which caters to everything under the M brand.
"With this new AMG Performance Center in Beijing we hope to be able to attract and care for current and potential AMG customers. Here in Sanlitun Village North we enjoy a premium location, one where customers and all those interested can experience our brand claim "Driving Performance" intensely, says Ola Kallenius, chairman of the Board of Management of Mercedes-AMG GmbH.
On two levels and a total surface area of 381 square metres, experience the virtually unlimited individualisation with the great wealth of paint finishes and leather trim colours. A lift allows customers access to the underground garage where numerous AMG vehicles are available for test drives.
A larger-than-life AMG engine badge reassures the "one man - one engine" manufacturing principle for the powerful hand-crafted AMG engines. Also, every AMG Performance Center has a direct hotline to Affalterbach to communicate with an AMG expert if necessary.
Since 2008, 195 AMG Performance Centers have been inaugurated in 18 countries spanning across the globe. This latest showroom in Beijing, however, is not integrated in a Mercedes-Benz dealership, but is the brand’s first stand-alone store in the world. Situated in the Sanlitun Village North luxury shopping mall the Beijing Sanlitun AMG Performance Center reflects AMG's pioneering role in design and technology in a modern setting.
The focus is placed exclusively on products and themes of the AMG high-performance brand. It is similar to Munich Automobiles in Singapore, the only dealership in the world which caters to everything under the M brand.
"With this new AMG Performance Center in Beijing we hope to be able to attract and care for current and potential AMG customers. Here in Sanlitun Village North we enjoy a premium location, one where customers and all those interested can experience our brand claim "Driving Performance" intensely, says Ola Kallenius, chairman of the Board of Management of Mercedes-AMG GmbH.
On two levels and a total surface area of 381 square metres, experience the virtually unlimited individualisation with the great wealth of paint finishes and leather trim colours. A lift allows customers access to the underground garage where numerous AMG vehicles are available for test drives.
A larger-than-life AMG engine badge reassures the "one man - one engine" manufacturing principle for the powerful hand-crafted AMG engines. Also, every AMG Performance Center has a direct hotline to Affalterbach to communicate with an AMG expert if necessary.
The focus is placed exclusively on products and themes of the AMG high-performance brand. It is similar to Munich Automobiles in Singapore, the only dealership in the world which caters to everything under the M brand.
"With this new AMG Performance Center in Beijing we hope to be able to attract and care for current and potential AMG customers. Here in Sanlitun Village North we enjoy a premium location, one where customers and all those interested can experience our brand claim "Driving Performance" intensely, says Ola Kallenius, chairman of the Board of Management of Mercedes-AMG GmbH.
On two levels and a total surface area of 381 square metres, experience the virtually unlimited individualisation with the great wealth of paint finishes and leather trim colours. A lift allows customers access to the underground garage where numerous AMG vehicles are available for test drives.
A larger-than-life AMG engine badge reassures the "one man - one engine" manufacturing principle for the powerful hand-crafted AMG engines. Also, every AMG Performance Center has a direct hotline to Affalterbach to communicate with an AMG expert if necessary.
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