Aston Martin 'House of Beautiful' brand centre opens in Shanghai

Located in Shanghai's Lujiazui financial district, the 'House of Beautiful' brand centre showcases all aspects of the Aston Martin experience, bringing together the company's products, experiences and brand collaborations. The impressive facility occupies over 300m² and includes vehicle displays, space for entertaining and a lounge area for guests to relax.

Situated within the MIFA 1862 Art Centre, the House of Beautiful will host design master classes, photography exhibitions and other exclusive events. The new brand centre is part of the British luxury marque's $1.11 billion trade and investment programme in China. The five-year plan, was announced by Aston Martin President and Group Chief Executive Officer, Dr. Andy Palmer during a visit to China by a U.K. business delegation accompanying British Prime Minister Theresa May earlier this year.

The interior of the new brand new 'House of Beautiful' brand centre has been designed by Aston Martin's Vice President and Chief Creative Officer Marek Reichman and his team. Using the best materials and finishes, they have created an environment that enhances the cars on display.