Audi launches Virtual Reality technology in dealerships
01 Sep 2017|2,566 views
The Audi Virtual Reality (VR) experience is being launched as first fully functional virtual reality application for customer consultation at dealerships. First Audi dealers in Germany, the United Kingdom and Spain are now starting to deploy the VR headset installation, with additional markets and locations to follow.
With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The VR experience explains Audi technologies intuitively and offers customers the opportunity to immerse themselves virtually in extraordinary moments from the world of the four rings. As part of Audi's comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand's IT systems.
With the VR headset, prospective buyers can configure their individual dream car and explore even the smallest details from an extremely realistic perspective, selecting from several hundred million possible models and equipment variants. The VR application allows users to become completely immersed in the virtual world, conveying an all-encompassing, detailed image prior to the purchase decision. The configured Audi is experienced in three dimensions and 360 degrees, with all light and sound effects. Various environments, times of day, and light conditions also contribute to the true-to-life virtual experience of sitting in the car. The interior can also be observed from every perspective, down to the surface of the decorative inlays, depending on the position relative to the virtual light source.
In most markets, dealerships will run the VR application on the Oculus Rift headset from Audi's primary project partner, Oculus.
The Audi Virtual Reality (VR) experience is being launched as first fully functional virtual reality application for customer consultation at dealerships. First Audi dealers in Germany, the United Kingdom and Spain are now starting to deploy the VR headset installation, with additional markets and locations to follow.
With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The VR experience explains Audi technologies intuitively and offers customers the opportunity to immerse themselves virtually in extraordinary moments from the world of the four rings. As part of Audi's comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand's IT systems.
With the VR headset, prospective buyers can configure their individual dream car and explore even the smallest details from an extremely realistic perspective, selecting from several hundred million possible models and equipment variants. The VR application allows users to become completely immersed in the virtual world, conveying an all-encompassing, detailed image prior to the purchase decision. The configured Audi is experienced in three dimensions and 360 degrees, with all light and sound effects. Various environments, times of day, and light conditions also contribute to the true-to-life virtual experience of sitting in the car. The interior can also be observed from every perspective, down to the surface of the decorative inlays, depending on the position relative to the virtual light source.
In most markets, dealerships will run the VR application on the Oculus Rift headset from Audi's primary project partner, Oculus.
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