Bentley to overhaul global agency to become a leader in luxury lifestyle with fully electric product porfolio
11 Aug 2022|1,072 views
Bentley has been preparing for its transition into full electrification across its product range by 2030 by transforming its agency partners across the marketing mix. This will effectively help the brand evolve and transform its entire marketing communications strategy.
The company had also announced its Beyond100 strategy back in 2020, a reinvention of every aspect of its business. The goal is to become an end-to-end carbon neutral organisation and one of the world's leading luxury lifestyle brands.
The appointment of a new lead agency partner for creative and strategic marketing communications is the latest stage of this innovative programme. It also includes the evolution of its digital first strategy, paving the way for Web 3.0.
Steven de Ploey, Director of Strategy, Product and Marketing, remarked that with the new partners on board, the brand will be able to put people front and centre in its communications to engage new audiences while it moves towards becoming an environmentally-concious luxury brand.
The company had also announced its Beyond100 strategy back in 2020, a reinvention of every aspect of its business. The goal is to become an end-to-end carbon neutral organisation and one of the world's leading luxury lifestyle brands.
The appointment of a new lead agency partner for creative and strategic marketing communications is the latest stage of this innovative programme. It also includes the evolution of its digital first strategy, paving the way for Web 3.0.
Steven de Ploey, Director of Strategy, Product and Marketing, remarked that with the new partners on board, the brand will be able to put people front and centre in its communications to engage new audiences while it moves towards becoming an environmentally-concious luxury brand.
Bentley has been preparing for its transition into full electrification across its product range by 2030 by transforming its agency partners across the marketing mix. This will effectively help the brand evolve and transform its entire marketing communications strategy.
The company had also announced its Beyond100 strategy back in 2020, a reinvention of every aspect of its business. The goal is to become an end-to-end carbon neutral organisation and one of the world's leading luxury lifestyle brands.
The appointment of a new lead agency partner for creative and strategic marketing communications is the latest stage of this innovative programme. It also includes the evolution of its digital first strategy, paving the way for Web 3.0.
Steven de Ploey, Director of Strategy, Product and Marketing, remarked that with the new partners on board, the brand will be able to put people front and centre in its communications to engage new audiences while it moves towards becoming an environmentally-concious luxury brand.
The company had also announced its Beyond100 strategy back in 2020, a reinvention of every aspect of its business. The goal is to become an end-to-end carbon neutral organisation and one of the world's leading luxury lifestyle brands.
The appointment of a new lead agency partner for creative and strategic marketing communications is the latest stage of this innovative programme. It also includes the evolution of its digital first strategy, paving the way for Web 3.0.
Steven de Ploey, Director of Strategy, Product and Marketing, remarked that with the new partners on board, the brand will be able to put people front and centre in its communications to engage new audiences while it moves towards becoming an environmentally-concious luxury brand.
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