BMW extends global partnership with Montblanc as Official Car Sponsor

BMW is proud to be the Official Car Sponsor for Montblanc's invite-only gala dinner and private showcase held from 11^th to 13^th September 2017 at the Capella and Fullerton Bay Hotels in Singapore. As part of the sponsorship, BMW provided a fleet of 30 units of the new BMW 7 Series and BMW 5 Series to chauffeur international guests who attended the event from the U.S.A, Europe and Asia.

This exclusive event hosted some of Montblanc's best customers and their guests, providing them with the opportunity to have an up close and personal look at a collection of new writing instruments and meet Nicolas Baretzki, the newly appointed CEO of Montblanc International.

"BMW has been collaborating with Montblanc globally since 2015, and it is an honour to extend this partnership in Singapore. This was a great opportunity to showcase our newest fleet of BMW 7 Series and BMW 5 Series luxury limousines and ensure that all visiting guests were chauffeured in utmost comfort," said Paul de Courtois, Managing Director of BMW Group Asia.

"Montblanc and BMW have successfully come together over the past couple of years to bring our customers exquisite writing instruments and leather accessories that celebrate our shared passion for tradition, quality and craftsmanship," said Julien Renard, Executive Vice President Sales, Montblanc International. "We have elevated our global partnership to the next level by partnering with BMW Asia for this launch event in Singapore."

'Montblanc for BMW' created the Centennial Fountain Pen for the BMW Individual 7 Series 'The Next 100 Years', the BMW Activity Key Set for the all new BMW 5 Series, as well as the Montblanc for BMW leather creations, Nightflight Collection and writing instruments.