Nasal warfare as new BMW fragrances stir up the senses

BMW has presented two new fragrances, named Amberness and Bergamood, which promise to turn the feelings most associated with the brand into an olfactory experience.

The two eaux de parfum were created by Mavive, a company owned by the storied Italian Vidal family, and can work as standalone scents, or to develop very special and highly individual fragrance experiences when combined and/or applied in different concentrations.

The Amberness fragrance contains French clary sage and Guatemalan cardamom that provide an earthy accord, and are followed by Italian bergamot and Egyptian geranium. Madagascar vanilla, Indonesian patchouli and Haitian vetiver further create an enchanting allure.

Meanwhile, the Bergamood fragrance rings with the scents of Italian bergamot and mandarin, enriched with pink pepper. Lavender and petitgrain leave a lasting impression, while liquidambar and musk provide a lively and stimulating effect.

The bottles for both fragrances are made of transparent glass, with their cylindrical shape evoking the iconic BMW HQ in Munich. In addition, the black cap of each bottle is embossed with the BMW logo.

Reaffirming its commitment to the climate goals of the Paris Agreement, the new fragrances meet the highest quality and sustainability standards and contain only natural and sustainable ingredients.

The new BMW fragrances will be available in selected perfumeries, the BMW Lifestyle Online Shop, and at selected BMW European dealerships from May 2025.