BMW unveils new brand design for the digital age

BMW has unveiled a new corporate identity for its online and offline communication purposes.

The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles. The new BMW brand now delivers on the expectations and visual style of today and is better-suited to the digital age.

The new design is an expression of BMW's revised brand identity, which places the customer at the centre of all activities. Pared-down and two-dimensional, it conveys openness and clarity.

The additional transparent version of the logo is an open invitation than ever for customers to join the world of BMW. The change reflects BMW's transition from centring purely on the automotive world to being about technology and connections.

The latest look of the BMW brand is geared towards the challenges and opportunities of digitalisation. The redesigned logotype expresses openness and strength of character to ensure a contemporary, future-proof presence both online and offline. The new logo will not be used on vehicles or in the exterior and interior labelling of dealerships.