BMW XM Label Red shows up at Coachella
25 Apr 2023|2,985 views
BMW has returned as the official automotive partner for the Coachella Valley Music and Arts festival.
The firm celebrated its new, 738bhp XM Label Red at the event, showcasing the car's bold spirit and individuality with a team of artists and performers including Charli XCX, Earthgang and Uncle Waffles as well as the female German rapper du jour Badmomzjay, Grammy-award winning singer-songwriter Nija Charles, and South Korean choreographer Leejung Lee.
The stars recorded their initial encounters with the first electrified high-performance product offering from BMW M.
The BMW XM is said to exude star power with it striking illuminated BMW kidney grille, and signature Toronto Red exterior trim, while inside, it features a rear passenger area that was modelled after a luxurious lounge, complete with diamond quilted BMW Individual Vintage Merino leather seats set beneath a three-dimensional sculptural prism headliner containing 100 separate LED lights.
The firm celebrated its new, 738bhp XM Label Red at the event, showcasing the car's bold spirit and individuality with a team of artists and performers including Charli XCX, Earthgang and Uncle Waffles as well as the female German rapper du jour Badmomzjay, Grammy-award winning singer-songwriter Nija Charles, and South Korean choreographer Leejung Lee.
The stars recorded their initial encounters with the first electrified high-performance product offering from BMW M.
The BMW XM is said to exude star power with it striking illuminated BMW kidney grille, and signature Toronto Red exterior trim, while inside, it features a rear passenger area that was modelled after a luxurious lounge, complete with diamond quilted BMW Individual Vintage Merino leather seats set beneath a three-dimensional sculptural prism headliner containing 100 separate LED lights.
BMW has returned as the official automotive partner for the Coachella Valley Music and Arts festival.
The firm celebrated its new, 738bhp XM Label Red at the event, showcasing the car's bold spirit and individuality with a team of artists and performers including Charli XCX, Earthgang and Uncle Waffles as well as the female German rapper du jour Badmomzjay, Grammy-award winning singer-songwriter Nija Charles, and South Korean choreographer Leejung Lee.
The stars recorded their initial encounters with the first electrified high-performance product offering from BMW M.
The BMW XM is said to exude star power with it striking illuminated BMW kidney grille, and signature Toronto Red exterior trim, while inside, it features a rear passenger area that was modelled after a luxurious lounge, complete with diamond quilted BMW Individual Vintage Merino leather seats set beneath a three-dimensional sculptural prism headliner containing 100 separate LED lights.
The firm celebrated its new, 738bhp XM Label Red at the event, showcasing the car's bold spirit and individuality with a team of artists and performers including Charli XCX, Earthgang and Uncle Waffles as well as the female German rapper du jour Badmomzjay, Grammy-award winning singer-songwriter Nija Charles, and South Korean choreographer Leejung Lee.
The stars recorded their initial encounters with the first electrified high-performance product offering from BMW M.
The BMW XM is said to exude star power with it striking illuminated BMW kidney grille, and signature Toronto Red exterior trim, while inside, it features a rear passenger area that was modelled after a luxurious lounge, complete with diamond quilted BMW Individual Vintage Merino leather seats set beneath a three-dimensional sculptural prism headliner containing 100 separate LED lights.
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