Bugatti rolls out swanky new website

It has been a transformative time for Bugatti: The firm has only recently got a new Director of Design, and has been expanding its offerings to go beyond its famed automobiles to bring its clients more inspiring lifestyle partnerships and experiences, such as this first foray into the property sector.

And adding to these changes is now a new website.

Pages from the site now get a new mystical look, more fitting of Bugatti's technological leadership and illustrious history

Featuring a dynamic and immersive design, the new site uses a visual language that goes beyond static images, placing visitors at the centre of virtual environments as they learn more about the brand. The site also now utilises what is described as a mystic look, a move which is said to be fitting of its various technological achievements and illustrious history. The new look also better fits the brand's corporate colours.

An immersive scroll is also now integrated into the site, allowing visitors to smoothly progress through content pieces. This feature is additionally integrated with the site's various soundtracks, so different pages from a section are seamlessly connected together via the use of sound. This soundtrack will also continue to play on the latest browsers even after the visitor clicks onto a new page, a move that will give a visitor an uninterrupted journey as they travel through the Bugatti universe.

Visit Bugatti's new website here.