Buick debuts revamped badge ahead of new electrification plans
05 Jun 2022|770 views
Buick has revealed a new badge and brand identity as it embarks on a transformation of its lineup in North America towards full electrification.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
Buick has revealed a new badge and brand identity as it embarks on a transformation of its lineup in North America towards full electrification.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
The firm's badge has lost its circular logo, and now instead incorporates a sleek, horizontally aligned layout that builds upon Buick's recognisable tri-shield. The elements within the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, have also been interpreted with this new logo.
Buick states the new badge will be body-mounted onto the front fascia of its products starting from early 2023. The new badge will also come with a revamped brand identity that includes a new typography, an updated colour palette and a new marketing approach.
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