Caterham opens world's highest car pop-up store for the launch of the Seven 170

Caterham is opening the world's highest car dealership 137m in the air on the Brighton seafront in the U.K.

The pop-up store, supported by Avon Tyres and Halfords Advanced, will be based in British Airways i360 pod on and is opening to celebrate the first U.K. sighting of Caterham's new Seven 170, its lightest ever car.

In addition to being able to see the Seven 170 and other Caterham products on display, the British manufacturer will also be taking on its most ambitious car build challenge yet by assembling a Seven 170 from scratch in a day.

A team of Caterham engineers are setting themselves the dauting challenge of building the car in around six hours using Halfords Advanced hand tools - no easy feat when it's estimated a one-person build takes around 100 hours.

It will not only be the first time a car has ever been built in one of Britain's tallest visitor attractions, but the first time a car has been inside the pod at all.

Standing at 162m-tall British Airways i360 is taller than the London Eye, Big Ben and Tower Bridge. The glass viewing platform offers stunning, 360-degree views of the south coast and the English Channel, which car enthusiasts can also enjoy while the vehicle build is in action.