Chevrolet Spark to debut at the Los Angeles Motor Show
17 Nov 2011|4,392 views

“The new Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “[The] Spark’s vibrant exterior and interior colours make a fashion statement, but it is also affordable, safe, manoeuvrable and very fuel-efficient.”
Unlike most of its rivals in America, such as the smart fortwo, the Fiat 500 and the Scion iQ, the Chevrolet Spark will be available with five doors, with cleverly hidden rear door handles for a sportier look. The Spark has also received a five-star safety rating from the Euro NCAP crash tests, and Chevrolet says that the American Spark will be even safer, with 10 airbags as well as the StabiliTrak electronic stability control system available as standard.
The Spark also comes with GM's OnStar system, which uses GPS and cellular phone technology to automatically call for help in the event of crash. There is also the MyLink infotainment system as standard on the 1LT and 2LT specification models, which allow for the easy transfer of music libraries, access of Pandora and Stitcher internet radio and navigation through Bluetooth-connected smartphones and, when the car is stationary, projection of videos and photo albums on its 7-inch screen.
“This level of infotainment and connectivity was unheard of in this segment, until now,” said Perry. “We know Spark buyers do not want to give up personalization just because they drive a smaller car.”
Chevrolet will offer the five door compact hatchback in the US and Canada with just one engine, a 1.2-litre four-cylinder powerplant that produces 85bhp, sent to the front wheels via a five-speed manual gearbox or an optional four-speed automatic transmission.
“The new Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “[The] Spark’s vibrant exterior and interior colours make a fashion statement, but it is also affordable, safe, manoeuvrable and very fuel-efficient.”
Unlike most of its rivals in America, such as the smart fortwo, the Fiat 500 and the Scion iQ, the Chevrolet Spark will be available with five doors, with cleverly hidden rear door handles for a sportier look. The Spark has also received a five-star safety rating from the Euro NCAP crash tests, and Chevrolet says that the American Spark will be even safer, with 10 airbags as well as the StabiliTrak electronic stability control system available as standard.
The Spark also comes with GM's OnStar system, which uses GPS and cellular phone technology to automatically call for help in the event of crash. There is also the MyLink infotainment system as standard on the 1LT and 2LT specification models, which allow for the easy transfer of music libraries, access of Pandora and Stitcher internet radio and navigation through Bluetooth-connected smartphones and, when the car is stationary, projection of videos and photo albums on its 7-inch screen.
“This level of infotainment and connectivity was unheard of in this segment, until now,” said Perry. “We know Spark buyers do not want to give up personalization just because they drive a smaller car.”
“The new Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “[The] Spark’s vibrant exterior and interior colours make a fashion statement, but it is also affordable, safe, manoeuvrable and very fuel-efficient.”
Unlike most of its rivals in America, such as the smart fortwo, the Fiat 500 and the Scion iQ, the Chevrolet Spark will be available with five doors, with cleverly hidden rear door handles for a sportier look. The Spark has also received a five-star safety rating from the Euro NCAP crash tests, and Chevrolet says that the American Spark will be even safer, with 10 airbags as well as the StabiliTrak electronic stability control system available as standard.
The Spark also comes with GM's OnStar system, which uses GPS and cellular phone technology to automatically call for help in the event of crash. There is also the MyLink infotainment system as standard on the 1LT and 2LT specification models, which allow for the easy transfer of music libraries, access of Pandora and Stitcher internet radio and navigation through Bluetooth-connected smartphones and, when the car is stationary, projection of videos and photo albums on its 7-inch screen.
“This level of infotainment and connectivity was unheard of in this segment, until now,” said Perry. “We know Spark buyers do not want to give up personalization just because they drive a smaller car.”
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