Chevron launches new and improved Caltex Diesel with Techron D additive
30 Jul 2009|11,480 views
The launch of Caltex Diesel with Techron D is part of Chevron's fuels marketing strategy to offer differentiated, quality fuel products to motorists. It is also in response to expected growth in diesel demand in Asia Pacific. According to a May 2009 Energy Advisory by FACTS Global Energy, diesel demand will grow the most out of all transport fuels and will continue to make up nearly one third of all fuels volume in the region over the next six years.
Benefits of Caltex Diesel with Techron D are supported by extensive testing and research. In engine and laboratory tests, diesel with Techron D was proven to produce cleaner fuel injectors with 68% more flow, maintain cleaner fuel injectors and deliver 6% more power, protect metal surfaces against corrosion and produce 95% less foam resulting in a cleaner and faster fill.
Keeping diesel fuel injectors clean is critical AS it is prone to deposits which can upset the injector spray pattern and hinder the fuel-air mixing process resulting in decreased fuel economy and increased emissions. The potential for negative impact from injector deposits increases as diesel engines become more sophisticated.
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The new Caltex Diesel with Techron D will be available at all Caltex service stations nationwide on 29 July 2009 and will replace Caltex's current Power Diesel at the same price, even though it is an improved formulation with additional product benefits. The pricing structure reflects Caltex's response to the current economic climate - to provide more value for customers' motoring dollar with more benefits and more savings.
"Businesses are operating in a challenging economic environment now and many diesel drivers are hardworking motorists who rely on their vehicles for a living. The new Caltex Diesel with Techron D will result in cleaner engines with better performance," said Jeremy Oh, General Manager, Retail and Commercial & Industrial for Singapore/Malaysia/Cambodia, Chevron Global Marketing
The launch of Caltex Diesel with Techron D is part of Chevron's fuels marketing strategy to offer differentiated, quality fuel products to motorists. It is also in response to expected growth in diesel demand in Asia Pacific. According to a May 2009 Energy Advisory by FACTS Global Energy, diesel demand will grow the most out of all transport fuels and will continue to make up nearly one third of all fuels volume in the region over the next six years.
Benefits of Caltex Diesel with Techron D are supported by extensive testing and research. In engine and laboratory tests, diesel with Techron D was proven to produce cleaner fuel injectors with 68% more flow, maintain cleaner fuel injectors and deliver 6% more power, protect metal surfaces against corrosion and produce 95% less foam resulting in a cleaner and faster fill.
Keeping diesel fuel injectors clean is critical AS it is prone to deposits which can upset the injector spray pattern and hinder the fuel-air mixing process resulting in decreased fuel economy and increased emissions. The potential for negative impact from injector deposits increases as diesel engines become more sophisticated.
|
The new Caltex Diesel with Techron D will be available at all Caltex service stations nationwide on 29 July 2009 and will replace Caltex's current Power Diesel at the same price, even though it is an improved formulation with additional product benefits. The pricing structure reflects Caltex's response to the current economic climate - to provide more value for customers' motoring dollar with more benefits and more savings.
"Businesses are operating in a challenging economic environment now and many diesel drivers are hardworking motorists who rely on their vehicles for a living. The new Caltex Diesel with Techron D will result in cleaner engines with better performance," said Jeremy Oh, General Manager, Retail and Commercial & Industrial for Singapore/Malaysia/Cambodia, Chevron Global Marketing
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