Cupra and FC Barcelona join forces in a global alliance

Cupra is entering into a global alliance with FC Barcelona to become its exclusive Official Automotive and Mobility Partner. The special car division from Seat joins forces with its hometown football club as part of an alliance for the next five seasons.

This agreement that goes beyond a traditional partnership is based on three strategic pillars. Firstly, both partners originated in Barcelona and have a shared vision of boosting the city's image around the world. Secondly, the two sides endeavour to promote youth talent and innovation. Finally, the two brands share the values of passion, ambition and global vocation.

Besides being its exclusive Official Automotive and Mobility Partner, Cupra will become one of FC Barcelona's Global Official Partners. This special alliance will include visibility on the ground around the stadium facilities as well as a Cupra VIP Box at the Camp Nou for all FC Barcelona home games. A temporary dedicated area is also expected to be installed outside the stadium for the Barca fans to discover the brand.

The alliance between CUPRA and FC Barcelona will serve to create unique experiences for their community of fans worldwide as well as to develop urban mobility projects around the Camp Nou stadium. Seat, Cupra and FC Barcelona will jointly develop micro-mobility and electro-mobility solutions around the Camp Nou. The football stadium's facilities will serve as a test laboratory for urban mobility projects in Barcelona.