Cupra continues to move at full speed in its second year
01 Jan 2020|1,895 views
2019 was an exciting year for the Cupra brand with the firm achieving a sales record of more than 22,800 units sold until November and beginning its product offensive with the presentation of the Cupra Formentor and Cupra Tavascan prototypes, both specifically developed for the brand.
Cupra's new plug-in hybrid features a dazzling and captivating exterior coupled with a driver and passenger-friendly interior and high-precision performance. The new vehicle will be produced in Martorell and launched in 2020.
In September, Cupra also showed its potential with a large concept car featuring a sporty design, sophisticated interior and advanced engine technology. The Cupra Tavascan Concept combined the unmistakeable look of an SUV with the elegance of a sports coupe. It has two electric motors, one on both the front and rear axles, which generate a total power output of 297bhp. Cupra's new vehicle is based on the Volkswagen Group's MEB platform and has a battery capacity of 77kWh which gives it a range of up to 450km.
The facility will be inaugurated in 2020 and will feature a 2,400sqm open-plan multi-purpose space. Its design is reminiscent of a race track paddock and will be surrounded by nature on a 10,500sqm plot of land.
Cupra also signed Mattias Ekstrom in 2019 as its new brand ambassador. The renowned Swedish racer joined Cupra to drive the brand's electric competition strategy, thus becoming the official driver of the Cupra e-Racer. The agreement signed with Ekstrom confirms Cupra's commitment to being a benchmark in the new electric car racing competitions.
2019 was an exciting year for the Cupra brand with the firm achieving a sales record of more than 22,800 units sold until November and beginning its product offensive with the presentation of the Cupra Formentor and Cupra Tavascan prototypes, both specifically developed for the brand.
The Cupra Formentor Concept - the first model developed especially for the brand - was first presented at the Geneva Motor Show. Powered by Cupra's high-performance plug-in hybrid engine, the company's new vehicle offers the most exclusive driving experience with the latest technological advances.
Cupra's new plug-in hybrid features a dazzling and captivating exterior coupled with a driver and passenger-friendly interior and high-precision performance. The new vehicle will be produced in Martorell and launched in 2020.
In September, Cupra also showed its potential with a large concept car featuring a sporty design, sophisticated interior and advanced engine technology. The Cupra Tavascan Concept combined the unmistakeable look of an SUV with the elegance of a sports coupe. It has two electric motors, one on both the front and rear axles, which generate a total power output of 297bhp. Cupra's new vehicle is based on the Volkswagen Group's MEB platform and has a battery capacity of 77kWh which gives it a range of up to 450km.
After consolidating its organisational structure by appointing an executive team and increasing the workforce by 50%, Cupra also completed the construction of its new headquarters, located next to Seat's head office in Martorell.
The facility will be inaugurated in 2020 and will feature a 2,400sqm open-plan multi-purpose space. Its design is reminiscent of a race track paddock and will be surrounded by nature on a 10,500sqm plot of land.
Cupra also signed Mattias Ekstrom in 2019 as its new brand ambassador. The renowned Swedish racer joined Cupra to drive the brand's electric competition strategy, thus becoming the official driver of the Cupra e-Racer. The agreement signed with Ekstrom confirms Cupra's commitment to being a benchmark in the new electric car racing competitions.
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