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Cycle & Carriage launches new 'Exceptional Journeys' brand promise

09 Jan 2019|3,349 views

Founded in 1899, Cycle & Carriage is celebrating its 120th anniversary in 2019 and launching a new brand promise - 'Exceptional Journeys'.

"The new brand promise captures Cycle & Carriage's purpose of making each and everyone's journey exceptional, whether it is a customer we serve, an employee we engage, or a brand we carry. We aim to always support them along the way and exceed their expectations. The brand also hopes to inspire people to achieve the extraordinary, their own exceptional journeys," said Haslam Preeston, Regional Managing Director, Jardine Cycle & Carriage.

"Being 120-years old doesn't make us a traditional company. We see ourselves as a brand that has understood and responded to the changing needs of people - our customers, employees and partners for the last 120 years. We have long-serving employees who have been with us for over 40 years. We have also been a trusted partner of one of the world's most well-known marques, Mercedes-Benz, for nearly 70 years," he added.

As part of the 120^thanniversary celebrations, Cycle & Carriage will kick off 2019 with a regional anniversary campaign, giving away 120 exceptional journeys of specially curated trips to three enticing destinations: Mongolia, Nepal and Korea. The anniversary campaign will take place from 10 January 2019 to 30 November 2019 for Cycle & Carriage's valued customers in Singapore, Malaysia and Myanmar. More information can be found on cyclecarriage.com/120.