Designer Fiat 500es to head to auction

Forget that Fiat 500 by Gucci. After unveiling five Topolinos designed in collaboration with Disney, Fiat has now announced that it will auction off three examples of the 500e, each designed in collaboration with Italian brands Armani, Bvlgari and Kartell.

The cars are set to be auctioned at an undisclosed location during Art Basel Miami Beach 2023. The auction will be conducted by Auctioneer, Art Dealer, Curator, Photographer, DJ, and one of the leading figures in the art world, Simon de Pury. Described as the 'Mick Jagger of auctions', Pury is said to have raised several billion dollars for a number of charities and cultural institutions over the course of his career. The proceeds from this auction will benefit a non-profit which will be named only after the auction.

The auction comes ahead of the launch of the Fiat 500e in the U.S.A. The all-electric supermini is set to play a significant role in the Stellantis 'Dare Forward 2030' strategic plan, which targets 50% of passenger cars and light-duty truck sales by the firm in the U.S.A to comprise of battery electric vehicles. The plan also schedules the firm’s sales in Europe to comprise entirely of battery electric vehicles.

Stellantis states it is on track to become a carbon net zero corporation by 2038, with a single-digit percentage compensation of remaining emissions.