Double premiere for Mitsubishi in Geneva

Mitsubishi Motors Corporation (MMC) will celebrate two debuts at the 88^th Geneva International Motor Show - the European premiere of the Mitsubishi e-Evolution Concept, and the global premiere of the new 2019 model year Mitsubishi Outlander PHEV, which will be introduced to the European market towards the end of the year.

Both the new Outlander PHEV, and the e-Evolution Concept embody the cutting edge technology and expressive design MMC is making its own, today and for years to come.

They also express, each in their own way, MMC's product strategy as part of the brand's ambitions: A carefully crafted blend of Sport Utility Vehicle (SUV) expertise and electro-mobility technology, augmented with state-of-the-art system integration technologies for a progressive driving experience.

In 2013, and drawing on a background of 80 years of 4WD expertise, 50 years of electro-mobility R&D, and 30 years of rally winning all-wheel control technology, MMC launched the segment-defining Outlander PHEV plug-in hybrid electric Twin Motor SUV. MMC did so ahead of other car manufacturers.

More SUV and more Electric Vehicle (EV) than ever, the 2019 model year Outlander PHEV unveiled in Geneva will push boundaries even further with - amongst others - a complete redesign of its powertrain, with sharper dynamics, a more refined interior, and a subtle design evolution.

The Mitsubishi e-Evolution Concept is a technical prototype to illustrate the strategic directions of a renewed Mitsubishi Motors brand. It incorporates the strengths of SUV, EV, and the tight integration of new systems for a connected mobility customer experience.

The all-electric high-performance SUV embodies MMC's new brand strategy under the new 'Drive your Ambition' global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product, based on breakthrough SUVs, and driven by a fusion of electrification and system integration.