Electrified models take 15% market share for MINI

MINI has announced that its share of electrified vehicle sales in the first half of 2021 has rose to over 15%

In total, MINI sold 157,799 vehicles worldwide from January to June 2021, exceeding the result from the same period last year by 32.6%. Total global sales of MINI vehicles with electrified powertrains amounted to 23,777 units in the first half of 2021.

The most important vehicle for locally emission-free driving fun is proving to be the fully electric MINI Cooper SE, with 13,454 units sold between January and June 2021. A total of 31,034 units of MINI's first all-electric model have already been delivered between its market launch last year and the end of June 2021. The MINI Cooper SE Countryman ALL4 meanwhile, also increased its sales figures to 10,323 units in the first six months of 2021.

"MINI has always stood for clever solutions and efficiency and is therefore also perfectly suited to electric mobility," says Bernd Korber, Head of the MINI brand. "Urban driving fun and locally emission-free mobility are simply an ideal match. And our customers feel that."