Final Phantom VII marks the end of an era as Rolls-Royce enters its next phase

From the creation of the 'new Phantom' in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce's history, but in world history. Phantom I carried the weight of expectations of living up to its eminent predecessor's billing as 'The Best Car in the World'.

78 years later, Phantom VII - the first Goodwood Phantom - heralded the renaissance of Rolls-Royce and established its own legend. Today, after 13 years of defining luxury, Phantom VII leaves the stage with a fittingly artful tribute to the skills of the craftspeople at the Home of Rolls-Royce. This very last seventh generation Phantom signals the end of the first successful chapter in the renaissance of Rolls-Royce under new custodianship and the establishment of a true global centre of luxury excellence in West Sussex, U.K.

The completion of this very final motor car, and the decommissioning of the Phantom production line after 13 years, sets the stage for the introduction of Phantom VIII, underpinned by an all new aluminium architecture of luxury. Its arrival will herald the beginning of yet another great chapter in the history of the world's most compelling and celebrated name in luxury.