Ford sales double in Europe on the back of the new C-Max

Since its launch in late 2010, Ford has sold more than 135,000 C-Max and Grand C-Max MPVs in Europe, more than double the number its predecessor achieved in 2010. This was partly due to the fact that the C-Max’s predecessor was seven years old at the time of its replacement.

According to Ford, the second generation of its European minivan has also doubled its share in its segment, from 6.7 to 12.7 per cent, thanks in part to the addition of the seven-seat version, which accounts for one-third of total sales.

Ford of Europe has also noted that 60 per cent of the cars delivered are “conquest” sales, i.e. customers moving to Ford from another manufacturer. “The C-Max proves that even in an extremely competitive market and a difficult economy, customer will respond to great new products”, said Roelant de Waard, Ford of Europe vice president of Marketing, Sales and Service, who added, “The only way to double sales and segment share in one year is win over new customers from the competition, and that’s what C-Max is doing.”