Genesis becomes official vehicle of PGA Tour

Genesis and PGA Tour have announced a new Global Official Marketing Partnership, which sees the latter become the first global Official Vehicle of the PGA Tour and the PGA Tour Champions through 2030. The brand is also named as the Official Mobility Partner of the PGA Tour.

As part of launching the multi-year agreement, Genesis is also the first sponsor of the PGA Tour's World Feed. In addition, Genesis will be prominently featured through dynamic, year-round content and immersive, on-site activations at select tournaments.

The PGA Tour and Genesis are celebrating their expanded partnership with the debut of Driven, a special network programme offering fans an exclusive look at the partnership’s impact on golf.

From spotlighting tournaments, players, and local communities to enhancing the sport's global broadcast presence, the Driven programme highlights the ways Genesis is shaping the future of golf while elevating the player, caddie, and fan experience around the globe.