Genesis announces expansion into four new European markets

Genesis has announced a significant expansion of its global footprint, with plans to launch in four new European markets: France, Italy, Spain, and The Netherlands. This marks the next phase of the brand's strategic growth in Europe and reinforces its long-term commitment to international markets.

Revealed during the 24 Hours of Le Mans, the announcement coincides with Genesis Magma Racing's presence at the iconic race for the first time and builds on its debut in Europe in 2021, with current operations in Germany, Switzerland, and the U.K.

Genesis will introduce its all-electric, three-model lineup to new customers across the four countries, with deliveries starting in early 2026. This includes the GV60 SUV, electrified GV70 SUV, and the Electrified G80 saloon. All three models have recently received comprehensive enhancements, featuring advanced new technologies, elevated design and upgraded battery specification delivering extended range and performance.