Genesis to air first Super Bowl advertisement
28 Jan 2020|1,210 views
For the first time in its short history, Genesis plans to throw its hat into the Super Bowl ring with an advertisement set to air during its second quarter.
The spot is set to air during the 54th Super Bowl, and will star musician John Legend and social phenomenon Chrissy Teigen as a couple, introducing the recently unveiled GV80 SUV. The commercial will also serve as the start of a marketing campaign that will continue to feature the dynamic duo. It will share the new Genesis position of 'Young Luxury' with the massive Super Bowl audience.
The Super Bowl commercial was produced by Genesis' agency of record: Innocean U.S.A, under the creative leadership of Bob Rayburn, Executive Creative Director of Genesis.
For the first time in its short history, Genesis plans to throw its hat into the Super Bowl ring with an advertisement set to air during its second quarter.
The spot is set to air during the 54th Super Bowl, and will star musician John Legend and social phenomenon Chrissy Teigen as a couple, introducing the recently unveiled GV80 SUV. The commercial will also serve as the start of a marketing campaign that will continue to feature the dynamic duo. It will share the new Genesis position of 'Young Luxury' with the massive Super Bowl audience.
The Super Bowl commercial was produced by Genesis' agency of record: Innocean U.S.A, under the creative leadership of Bob Rayburn, Executive Creative Director of Genesis.
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