Harley Davidson brings the world together to reveal its 2021 product lineup

Throughout Harley-Davidson's 118 year history, the brand has never before brought the entire world together to experience the debut of all new Harley-Davidson motorcycles. On 19 January 2021, that all changes with a single virtual event.

During H-D 21, the company's first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel. Those who participate will hear from Harley-Davidson leadership, product experts, and passionate enthusiasts who are leading and shaping the industry on all that is coming to Harley-Davidson dealerships in 2021. Sign up for the event through this link.

The global virtual launch is part of the company's streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30%, shifting its new model year debut to align with the start of the riding season, and amped-up marketing efforts to drive desirability and maximise impact in the market.

American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the event happening on 19 January 2021. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson's upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads.

"Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration as seen in the United We Will Ride content series," said Momoa.

"I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It's the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created."

Harley-Davidson's all-new Pan America 1250 adventure touring motorcycle will be previewed in the H-D 21 virtual launch experience on 19 January 2021. Harley-Davidson will be bringing the world back together on 22 February 2021, to reveal the Pan America's full details in a separate digital event with the spotlight on the new Pan America motorcycle.