HMC kicks off April Fool’s with fictional mobility solution

In a light-hearted, humorous take on April Fool's Day, Hyundai Motor Company (HMC) launched a campaign centred around Mobilet, a fictional mobility solution designed to address one of humanity's most basic needs: the use of the restroom.

For this campaign, HMC introduced a variety of custom technologies for Mobilet, including dynamic facial recognition for instant access, an aroma air diffuser to eliminate unwanted odours, and a stealth mode to disguise the exterior, ensuring users do not get in trouble for public indecency.

HMC used generative AI to produce humorous images and moving assets, with the campaign shared across various social channels to engage audiences with its innovative and humorous approach.

Speaking about the campaign, HMC stressed that Mobilet combines humour with innovation, highlighting the brand's commitment to creating mobility solutions for everyone.