HMGICS's Na Oh restaurant gets top honours at PR Awards 2025

Hyundai Motor Group Innovation Centre Singapore (HMGICS) has been awarded Gold for 'Best PR Campaign: F&B' at the PR Awards 2025 by Marketing Interactive, in recognition of the centre's communications campaign for Na Oh, its contemporary Korean restaurant led by three-Michelin-starred chef Corey Lee.

The award honours the most effective PR or communications campaign in the F&B sector, evaluating how well a campaign engages the media, supports campaign goals, and captures public interest.

HMGICS stated that this award affirms its continued commitment to human-centric storytelling and experiences – where food, technology, and culture come together to create something memorable.

Na Oh's award-winning campaign spanned its launch in June 2024, and sustained public interest through the introduction of four seasonal prix fixe menus - summer, autumn, winter and spring. The French term 'prix fixe' translates to 'fixed price' in English, and refers to the fixed pricing of the multiple-course meals served at Na Oh. 

Located within HMGICS, Na Oh offers a modern reimagination of Korean cuisine using ingredients grown in HMGICS's vertical Smart Farm. Its seed-to-table philosophy reflects the centre's ambition to bring innovation, culture, and sustainability together. Since opening, Na Oh has been fully booked consistently, and its seasonal approach has given diners a reason to return.

HMGICS described the award as a proud moment for the company, crediting the Na Oh team's passion and dedication that shaped both the experience and the story behind the restaurant.