Hyundai and Maroon 5 team up for new brand campaign
18 Jun 2018|1,954 views
Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia, has enlisted multi-platinum Grammy Award-winning band Maroon 5 to record a version of Bob Marley & The Wailers' iconic feel-good anthem 'Three Little Birds'. Through the song, Hyundai communicates that its smart technology means consumers can forget their worries and enjoy a positive driving experience both in and out of the car.
The new campaign launched for the first time at the 2018 FIFA World Cup Russia with a new television advertisement. In addition, a music video has been created by Grammy Award-winning director Joseph Kahn featuring Hyundai's new fuel cell electric Nexo. The television advert was shot against a football stadium backdrop and shows the band performing the song.
The smart technology featured in the commercial includes Forward Collision Avoidance Assist, which prevents a driver bumping in to a bus outside the football stadium and Safe Exit Assist, which automatically locks the doors when trying to opening them in order to secure passenger safety in vehicle.
Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia, has enlisted multi-platinum Grammy Award-winning band Maroon 5 to record a version of Bob Marley & The Wailers' iconic feel-good anthem 'Three Little Birds'. Through the song, Hyundai communicates that its smart technology means consumers can forget their worries and enjoy a positive driving experience both in and out of the car.
The new campaign launched for the first time at the 2018 FIFA World Cup Russia with a new television advertisement. In addition, a music video has been created by Grammy Award-winning director Joseph Kahn featuring Hyundai's new fuel cell electric Nexo. The television advert was shot against a football stadium backdrop and shows the band performing the song.
The smart technology featured in the commercial includes Forward Collision Avoidance Assist, which prevents a driver bumping in to a bus outside the football stadium and Safe Exit Assist, which automatically locks the doors when trying to opening them in order to secure passenger safety in vehicle.
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