Hyundai Motor Company (Hyundai) has announced a bold strategy that underscores its long-term commitment to North America - which includes the U.S.A, Canada, and Mexico.

From 2026 through 2030, the Korean carmaker plans to introduce 36 all‑new or significantly enhanced models including passenger cars, SUVs, trucks, and commercial vehicles. These new vehicles include core models and expanded trims, including XRT and N performance derivatives.

These models will be supported by a broad mix of ICE, HEV, EV, and extended‑range electric (EREV) powertrains to meet evolving customer demands across the region.

This also builds on Hyundai's previously announced $26 billion investment in the U.S.A, which includes a new, state-of-the-art steel mill in Louisiana and a robotics innovation hub. Both promise to strengthen the brand's manufacturing and technology footprint in the region.

In addition, this multifaceted expanded North American product strategy aligns with Hyundai's broader localisation and manufacturing goals in the U.S.A, with the brand targeting more than 80% of vehicles sold in the U.S.A to be assembled domestically by 2030, while simultaneously increasing the U.S.A supply-chain content from 60% to 80%.

Hyundai says that this will help position it for sustained growth, greater flexibility, and stronger alignment with customer priorities across the U.S.A, Canada, and Mexico.