Hyundai announces commitment to market leadership from 2020

The Hyundai Motor Group has held its 2020 New Year ceremony at its headquarters in Seoul, during which it outlined its innovation priorities and strategic direction to engineer sustainable growth as a game changer in diverse industries. 

In the 2019 New Year's address, Euisun Chung, Executive Vice Chairman (EVC) of Hyundai Motor Group highlighted the Group's key objective as 'taking a leap as a game changer capable of setting the rules of the market.'

The objective has served as a guiding principle for the Group's comprehensive transformation covering everything from its large-scale investments and partnerships to its micro-level operations, as effectively carried out throughout 2019. 

Building on these improvements, Mr. Chung indicated Hyundai's strong desire to produce tangible results in future business areas starting from 2020.

He also shed light on the Group's commitment to continuing its leadership in future industries such as electrification, autonomous driving and mobility services, as well as its efforts to enhance the quality of its business operations in all sectors. To realise these, he urged all employees to adopt a creative mindset and enterprising will like that of a startup entrepreneur. 

Also included in the 2020 New Year’s message was the plan to actively pursue new technologies and projects that can provide human-centered smart mobility solutions in a wide range of areas, including robotics and Urban Air Mobility based on the use Personal Air Vehicles and Smart City solutions, all of which would progress alongside automobile-based innovations.

With regard to the Hyundai Motor Group's open innovation strategy that embraces collaboration and partnership with global players in diverse industries worldwide, the EVC said, "We will push for open innovation that accommodates diverse capabilities outside the company. We will go anywhere there are the new technology, vision and talent to support our innovation drive."