Hyundai collaborates with K-Pop band BTS to produce video for World Environment Day

Hyundai Motor Company released a new trailer video for its global hydrogen campaign themed 'For Tomorrow, We Won't Wait,' featuring South Korean pop icon BTS.

With this film, Hyundai will amplify messages first shared in the campaign's trailer video released on Earth Day in April. The campaign, which was initiated on Earth Day 2020, promotes eco-friendly practices for daily life and underscores Hyundai Motor's vision for building a clean society fuelled by hydrogen energy.

The video, featuring members of BTS, as well as millennials and 'Generation Z', will explain how hydrogen has proven its capability as a safe energy source and functions as a renewable resource for a sustainable future.

With its diverse activities, such as this campaign, Hyundai Motor is committed to fostering a hydrogen society as part of its efforts toward a sustainable future under the company's overarching vision of Progress for Humanity.