Hyundai launches new smart TV app

Hyundai Motor Company has launched 'Channel Hyundai', an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.

Hyundai Motor is initially presenting three categories within the app - 'Live', 'TV' and 'Models' - with plans to add more features in the future.

The 'Live' category offers product launches and presentations on the company's vision, including the upcoming world premiere of the all new 2021 Hyundai Tucson, which will be broadcast on the app in high-resolution video on 15 September 2020.

The 'TV' category features videos that cover a wide range of lifestyle topics, from Hyundai's various partnerships with the art community to its motorsport activities. Hyundai is also planning to produce original content exclusively for 'Channel Hyundai'.

The 'Models' category is for those who want to find out more about Hyundai vehicles. The 'Channel Hyundai' app features not only videos, but also a virtual interactive showroom that allows customers to get first-hand virtual experience of key features on Hyundai models.

New online content and services will be added over time to provide customers an extensive collection of branded content with seamless access over smart TVs.

The 'Channel Hyundai' app is available on LG and Samsung smart TVs manufactured in 2017 or beyond, and with webOS 3.5 or higher for LG models. Hyundai plans to make the app more widely available on more brand of smart TVs in the future.

The app can be downloaded under the search words 'Hyundai' or 'Channel Hyundai' on the LG Content Store or the Samsung TV App Store. All content can also be viewed on the Channel Hyundai website here.