Hyundai launches third iteration of 'Re:Style' upcycling fashion project

Hyundai has launched its third annual iteration of 'Re:Style,' an upcycling fashion project that uses materials discarded during the automobile manufacturing process.

The Re:Style 2021 line is launched in Seoul and Paris by partnering with fashion select shops L'Eclaireur and Boontheshop.

At both the online and offline shops of L'Eclaireur and Boontheshop, twelve fashion items comprising track jackets, sweatshirts, zip-up hoodies, short pants and long pants are on sale in limited quantities. The offline shops run for two weeks from 14 to 28 October 2021, while the online shops available here and here, run for four weeks from 10 November 2021.

For this year's Re:Style, leftover materials from car manufacturing, such as airbags and seatbelts, have been used. In addition, eco-friendly materials incorporated into the Hyundai Ioniq 5, such as Bio PET and recycled fibres, were also used, enhancing wearability and demonstrating the potential for utilising these materials in fashion and beyond.