Hyundai Motor becomes Global Automotive Partner of Chelsea
19 Jun 2018|1,007 views
Hyundai Motor announced a multi-year partnership with Chelsea Football Club, which will see the Hyundai brand logo presented on the sleeve of the new Blues jersey in all domestic competitions from next season until 2022, as the Global Automotive Partner. The deal with Chelsea is the first time that Hyundai has ventured into the U.K. football market.
The new partnership extends Hyundai's long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years. With this partnership, Hyundai will not only be visible on the jersey but also through car displays at the club, home matchday presence including LED perimeter branding, and various media and digital content rights.
The announcement comes as Hyundai launches a new video featuring Chelsea stars Olivier Giroud, David Luiz and Tiemoue Bakayoko. The entertaining short film sees the Blues players attend a photoshoot unlike any they have experienced before, as a group of dedicated Chelsea fans take centre stage and assume the roles more commonly associated with their club heroes.
Hyundai Motor announced a multi-year partnership with Chelsea Football Club, which will see the Hyundai brand logo presented on the sleeve of the new Blues jersey in all domestic competitions from next season until 2022, as the Global Automotive Partner. The deal with Chelsea is the first time that Hyundai has ventured into the U.K. football market.
The new partnership extends Hyundai's long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years. With this partnership, Hyundai will not only be visible on the jersey but also through car displays at the club, home matchday presence including LED perimeter branding, and various media and digital content rights.
The announcement comes as Hyundai launches a new video featuring Chelsea stars Olivier Giroud, David Luiz and Tiemoue Bakayoko. The entertaining short film sees the Blues players attend a photoshoot unlike any they have experienced before, as a group of dedicated Chelsea fans take centre stage and assume the roles more commonly associated with their club heroes.
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