Hyundai Motor launches new global campaign
07 Oct 2021|828 views
Hyundai has launched a global campaign, Expecting Generation One, with the online premiere of a short film signaling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations.
The campaign reinforces Hyundai Motor's recent declaration at the 2021 IAA Mobility Show in Germany to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy.
In the campaign film, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother's lullaby.
The campaign serves to reinforce Hyundai's pledge to cultivate a sustainable future strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.
Hyundai has launched a global campaign, Expecting Generation One, with the online premiere of a short film signaling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations.
The campaign reinforces Hyundai Motor's recent declaration at the 2021 IAA Mobility Show in Germany to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy.
In the campaign film, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother's lullaby.
The campaign serves to reinforce Hyundai's pledge to cultivate a sustainable future strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.
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