Jaguar celebrates the best of Britain with the all new F-Type
14 Aug 2013|3,395 views
As part of the social media campaign, the British marque has invited people to share photos that encapsulate the best of modern Britain through noted social networking websites like Facebook, Twitter, Instagram or Tumblr.
The images capture modern British culture, with a focus on design, sport, film and music, but all postings in line with the 'modern Britain' theme are welcomed.
The best images submitted will win one of four unforgettable F-TYPE driving experiences.
The unique F-TYPE exterior finish was inspired by the sixth episode of season 20 from the world renowned tv series Top Gear. The 'Best of British' themed segment in the show displayed an unprecedented lineup of U.K. automotive products on The Mall in London - led by three Jaguar F-TYPEs - each carrying a Union Flag.
Ken Forbes, Jaguar U.K. Marketing Director said, "The F-TYPE is a game-changer for the Jaguar brand and introduces our product to many new sectors of the market. #YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-TYPE - a symbol of great British success. We are delighted with the campaign and wish everyone who posts images the very best of luck."
The Union Flag fleet of F-TYPEs will conclude its U.K. tour on the 16th of August, after travelling in cities from Edinburgh to Oxford with social media users invited to suggest their favourite locations for the cars to appear. The cars will also be on display at Canary Wharf, London, till the 23rd of August.
As part of the social media campaign, the British marque has invited people to share photos that encapsulate the best of modern Britain through noted social networking websites like Facebook, Twitter, Instagram or Tumblr.
So far, the #YourTurnBritain campaign has attracted more than 250,000 social interactions and over 2,000 competition entries across all social media platforms, with many blogs also contributing with their own celebrations of modern Britain.
The images capture modern British culture, with a focus on design, sport, film and music, but all postings in line with the 'modern Britain' theme are welcomed.
The best images submitted will win one of four unforgettable F-TYPE driving experiences.
The unique F-TYPE exterior finish was inspired by the sixth episode of season 20 from the world renowned tv series Top Gear. The 'Best of British' themed segment in the show displayed an unprecedented lineup of U.K. automotive products on The Mall in London - led by three Jaguar F-TYPEs - each carrying a Union Flag.
Ken Forbes, Jaguar U.K. Marketing Director said, "The F-TYPE is a game-changer for the Jaguar brand and introduces our product to many new sectors of the market. #YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-TYPE - a symbol of great British success. We are delighted with the campaign and wish everyone who posts images the very best of luck."
The Union Flag fleet of F-TYPEs will conclude its U.K. tour on the 16th of August, after travelling in cities from Edinburgh to Oxford with social media users invited to suggest their favourite locations for the cars to appear. The cars will also be on display at Canary Wharf, London, till the 23rd of August.
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