Jeep launches new campaign for the Grand Cherokee
Jeep is launching 'Dents', a new campaign featuring the Grand Cherokee and Grand Cherokee 4xe, set to launch across television, social media, and digital media channels in the U.S.A.
The campaign includes a 60-second spot now featured on its YouTube channel that follows a Grand Cherokee and its involvement through the various stages of a family's life, collecting a host of dents and scratches all associated with meaningful memories.
The short film is also said to have been crafted with careful consideration so as to highlight the brand's intention of keeping traditions alive, even as it ushers in a new electrified model.
The campaign has also been strategically timed so it aligns with a time when many college students packing up and heading back to school in the U.S.A, ensuring that the tradition of passing on the keys to a car will resonate with many.
Jeep is launching 'Dents', a new campaign featuring the Grand Cherokee and Grand Cherokee 4xe, set to launch across television, social media, and digital media channels in the U.S.A.
The campaign includes a 60-second spot now featured on its YouTube channel that follows a Grand Cherokee and its involvement through the various stages of a family's life, collecting a host of dents and scratches all associated with meaningful memories.
The short film is also said to have been crafted with careful consideration so as to highlight the brand's intention of keeping traditions alive, even as it ushers in a new electrified model.
The campaign has also been strategically timed so it aligns with a time when many college students packing up and heading back to school in the U.S.A, ensuring that the tradition of passing on the keys to a car will resonate with many.
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