Jeep continues its sponsorship with the Bianconeri

Having won a record-breaking 36 top-flight Italian championship titles and a total of 71 official trophies over the course of their history, Juventus have the rugged, determined know-how to eke out victories. And it comes to no surprised that Jeep, a brand synonymous with those qualities, have returned as The Old Lady's sponsors once again.

Both entities share a common theme: A rich heritage. A host of famous footballers have graced the Bianconeri's turf, such as club legends and world champions Gianluigi Buffon and Alessandro Del Piero, as well as a certain CR7. So too, have Jeep been blessed with iconic models such as the Willys MB of the 1940s, to the Grand Cherokee of the 1990s, and of course, the evergreen Wrangler.

Juventus players celebrating the return of Jeep as their shirt sponsor alongside the new Compass

The Juventus teams from 2012 to 2024 proudly donned the Jeep logo on the front of their jerseys, before the club management decided not to renew the contract. However, it seems a change of heart was always on the cards for both brands.

Thus, Juventus and Jeep's partnership will enter its 13^th season, which has so far yielded eight consecutive Serie A championships (2013 to 2020), five Supercoppa Italianas, and six Coppa Italias.