Kia Europe appoints Chang Soohang as new President and CEO

Kia Corporation has announced that Chang Soohang, currently Head of the Middle East and Africa region, will assume the role of President and CEO of Kia Europe, effective 1 January 2026.

In his new role, Chang will focus on accelerating Kia's electrification roadmap and sustainability initiatives in Europe, while reinforcing partnerships and customer engagement strategies. His proven ability to deliver results in diverse markets positions him to navigate the evolving European automotive landscape and drive Kia’s long-term growth in one of the world's most dynamic regions.

In addition, Kia Corporation has announced that Marc Hedrich is appointed President of Kia France, effective 1 January 2026, replacing the current President of Kia France, Yang Tae Kun. His leadership will guide Kia France through its next phase of growth and strengthen the brand’s position in one of Europe's most competitive markets.