Kia Soul sales higher than expected
16 Apr 2009|6,704 views
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The Kia Soul is a five-door, five-seater hatchback with front-wheel drive, a high roofline and a generous luggage area that matches many larger C-segment offerings. It is available with a choice of frugal and clean 1.6-litre petrol and diesel engines, each generating 124 hp. All models are sold with a special Kia five-year, unlimited mileage warranty.
The Kia Soul is already a multi-award winner. In Germany, Soul was the first Korean car ever to receive the prestigious recognition of a design award from the world renowned Red dot product design competition.
In the UK, Fast Car magazine named Soul the 'Best New Model for 2009' and this week in the USA, Ward's AutoWorld announced the winners of its annual 'Interior of the Year' awards. Soul was named 'Grooviest Interior' winning its class when looks, value, safety, comfort and convenience were assessed.
Marketing of the Kia Soul gets underway in the USA and Australia this month. In Europe, Soul's monthly sales rate is accelerating, with 1,334 cars delivered in January, the keys for a further 1,485 cars handed to customers in February and an additional 2,172 units being driven away from Kia dealer showrooms in March.
"Kia Soul marks a revolutionary expansion of the Kia product range," comments Mr Panu Vainamo, General Manager Marketing, Kia Motors Europe. "Soul is a bold statement of Kia's determination to succeed as one of the world's top automotive companies. It appeals especially to the young and the young-at-heart and order books for 2009 are looking very strong. Soul is a car that challenges consumers to rethink everything they know about us. Kia products have 'stand-out' design qualities and an emotional appeal to consumers."
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The Kia Soul is a five-door, five-seater hatchback with front-wheel drive, a high roofline and a generous luggage area that matches many larger C-segment offerings. It is available with a choice of frugal and clean 1.6-litre petrol and diesel engines, each generating 124 hp. All models are sold with a special Kia five-year, unlimited mileage warranty.
The Kia Soul is already a multi-award winner. In Germany, Soul was the first Korean car ever to receive the prestigious recognition of a design award from the world renowned Red dot product design competition.
In the UK, Fast Car magazine named Soul the 'Best New Model for 2009' and this week in the USA, Ward's AutoWorld announced the winners of its annual 'Interior of the Year' awards. Soul was named 'Grooviest Interior' winning its class when looks, value, safety, comfort and convenience were assessed.
Marketing of the Kia Soul gets underway in the USA and Australia this month. In Europe, Soul's monthly sales rate is accelerating, with 1,334 cars delivered in January, the keys for a further 1,485 cars handed to customers in February and an additional 2,172 units being driven away from Kia dealer showrooms in March.
"Kia Soul marks a revolutionary expansion of the Kia product range," comments Mr Panu Vainamo, General Manager Marketing, Kia Motors Europe. "Soul is a bold statement of Kia's determination to succeed as one of the world's top automotive companies. It appeals especially to the young and the young-at-heart and order books for 2009 are looking very strong. Soul is a car that challenges consumers to rethink everything they know about us. Kia products have 'stand-out' design qualities and an emotional appeal to consumers."
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