Linglong Tyre launches first overseas training centre

On 16 March 2025, Linglong Tyre announced the grand opening of its first overseas training centre (OTC) in Thailand. Jointly established with Sanguan Yangyont Chumphon Co. Ltd (SYY), this milestone (the brand's first OTC in the APAC region) signifies an upgraded service system for Linglong Tyre, with implications for improving service standards, enhancing distributor capabilities, and delivering more professional and premium brand experiences to consumers.

Located in Chumphon Province, the training centre spans approximately 1,600 square metres and features a training zone, classrooms, hands-on workshops, and a brand shop. Its training zone is equipped with advanced facilities and materials and can accommodate over 50 trainees simultaneously.

Classrooms and workshops integrate theoretical and practical learning to ensure mastery of professional skills. Its service area simulates real-world scenarios by offering services such as tyre disassembly and installation, wheel alignment, and wheel balancing, along with sales and maintenance of automotive parts including batteries, brake pads, engine oil, shock absorbers, and rims.

The inauguration of Linglong Tyre's first overseas training centre in the APAC region further enriches the brand's global strategy of globalisation, regionalisation, and localisation for international sales. Moving forward, Linglong Tyre will uphold its customer-centric philosophy to refine its service systems across the Americas, Europe, Africa, the Middle East, and beyond, by establishing additional training centres.